At times, the most viable means to reach target audiences is a combination of publicity and promotion. The need for communicating to mass groups of people through paid advertising space and traditional marketing endeavors can seem overwhelming. From where and when to advertise to the right blend of multiparty outreach campaigns, we research and streamline the process for clients. And, we are proud of the fact that several of our advertising copy concepts, marketing collateral campaigns and media kits have earned awards for their innovation and creativity.

In addition, the advertising campaigns we develop and plan for clients are available at widely discounted rates, given our overall ad-buying power and media relationships. Unlike many firms and agencies, we commonly pass along our entire agency discount in addition to appendage ad-buy savings and value-added bonus print space or air time.

Services include:

• Print, Radio & Television Campaign Planning & Execution (Trade / Consumer)
• Media Buying, Negotiation, Scheduling & Placement Planning
• Direct Marketing / Direct Mail Campaigns
• Ad Dollar Equivalency / Impression Results Management
• Collateral Materials
• Media Assessment
• Web Site Blueprinting