At a glance, or for those outside the trade, home-, garden- and design-based companies may seem to have one unilateral audience. Conversely, those in the industry know all too well there are many marketplace segments that make up our overarching constituency. Businesses selling products and / or design or maintenance services directly to homeowners (or consumers) often are in positions whereas there are supplemental trade considerations.
This can include the need for relational marketing and communication strategies to reach other trade professionals that can shed light on your sales goals and relationships – such as mass merchant product buyers, contractors, landscape architects, interior designers, and others. Yet, all the while, messaging to direct consumers, being strategic about their demographics, and giving them valid reasons to purchase your products or services for their homes…are paramount actions to achieve profitability.
A brand is defined as being a relationship between a business and its constituencies with a goal of building loyalty, so marketing must extend beyond the primary customer. In fact, interacting with multiple audience types is usually the key to value creation. Though, reaching and engaging consumers – and other trade professionals at times – is sometimes thought of as overpowering. Even so, with countless potential consumers to reach and existing customers to please, this should not be the last component to annual business plans.
While our clients are busy manufacturing and selling superior products to homeowners across North America…or designing and installing beautiful interior spaces and outdoor structures…we manage their home, garden and design field marketing endeavors. This team approach is synergistic and allows for expertise on their parts and ours to be placed where it belongs. Whether the primary need is Business-to-Consumer marketing followed by Business-to-Business promotion – or the other way around – Eberly & Collard Public Relations builds awareness for the following:
- Art & Antiques
- Containers
- Decking & Flooring
- Fabrics & Draperies
- Fertilizers & Amendments
- Furniture (Exterior & Interior)
- Home & Garden Products, Tools & Books
- Hoses, Homewares & Hardware
- Kitchen Products, Cabinetry & Design
- Lighting Fixtures & Design
- Plants, Bulbs, Seeds & Edible Veggies
- Windows & Doors
- Architects & Builders
- Interior Designers
- Landscape Architects & Designers
- Home & Garden Authors
- Home & Garden Radio / Television Personalities
