Eberly & Collard Public Relations believes how you are perceived by your consumers, clients, customers, investors, subsidiaries, peers, the media, and other integral groups is what makes them purchase your products / services, offer their partisanship support, and, ultimately, helps fulfill your budget and revenue objectives. It is this premise upon which we enact creative and strategic campaigns and media channels to communicate clients’ product and / or service stories.
Our service model begins with a constituency-based approach to all aspects of integrated marketing. This is accomplished by thoroughly examining our clients’ target audiences’ decision-making processes, purchasing behaviors, product / service opinions, and brand awareness levels.
This mode of uncovering and understanding influence factors on the parts of significant market segments, equates to gaining valuable information regarding media and communications needs as well as related brand awareness gaps and issues.
We then kick-off program plans to develop attention-getting brands or reinforce ones that may already be in place, including the necessary standards by which to manage brand messaging.