We build new or enhance existing brands that essentially double as our clients’ promises to their customers and constituencies, accurately represent them, and serve as a means for developing mind- and marketshare. Using media and strategic communication models, we drive interest in – and enthusiasm for – our clients’ companies…and what they sell to their clients and customers.
Addressing the current era of interactive marketing, whereas people desire and expect their favorite companies or brands to deliver overall positive experiences as opposed to good products and services alone, we help our clients convey company and product information in the ways in which their important audience members want and need to receive it.
We manage all facets of publicity from securing stories and articles about clients’ products / services in targeted publications to attaining interviews and product placements on key radio / television programs. By applying public relations in conjunction with strategic promotions, our team creates and executes branding, marketing, advertising, and speaker’s bureau campaigns that drive trade- and consumer-based traffic, interest, and spending.